Released on = October 29, 2006, 1:10 pm

Press Release Author = Search Latitude

Industry = Internet & Online

Press Release Summary = Companies looking to obtain maximum value from online
advertising and marketing should pay close attention to the weather - says research
by Latitude.

Press Release Body = London, 6 November 2006: Companies looking to obtain maximum
value from online advertising and marketing should pay close attention to the
weather; a new White Paper has revealed. According to a study conducted by Latitude,
the Search Engine Marketing specialist, online searching in the UK financial sector
rose by an average of almost 7% on bad weather days between 7 July and 5 August
2006, but fell by an average of 11% on good weather days in the same period.

Andrew Redfern, Director of Innovation at Latitude and author of the White Paper,
commented: "Companies should be using this type of information to optimize their
online marketing campaigns. Data from the past can be used to predict the future and
by knowing when search traffic volumes are likely to be high and when they're likely
to dip, companies can adjust their online advertising and use of paid search
listings accordingly."

Latitude used Yahoo! Search Marketing market search data for the UK financial sector
for the study. Daily averages in search volumes were taken for the period as a whole
(7 July - 5 August 2006) and compared against search volumes and temperatures for
each specific day. The volume of search traffic was found to be below average on
days that were warmer than 25 degrees and had more than seven hours of sunshine and
no rain fall. Once the temperature dipped, search volumes returned to normal,
falling below average on bad weather days.

The study also gave rise to a number of insightful results. On occasions when a bad
weather day occurred after a sustained period of good weather, search volumes
increased dramatically, by up to 39.5%. Conversely, when a good weather day occurred
after a sustained spell of bad weather, search volumes dropped by 31% below average.


For a copy of the White Paper, How The Weather Affects Internet Search Volumes in
the UK Financial Sector, and for more information, please call Matt Brocklehurst,
Head of Marketing, on: 0207 952 8019, or email him on:
matt.brocklehurst@searchlatitude.com

About Latitude
Latitude (www.searchlatitude.com) is Europe\'s leading Search Engine Marketing
agency. With a turnover of £18.8m in 2005, it is the fastest-growing, most
successful UK company in the rapidly-developing area of online marketing. Latitude
employs a team of more than 80 specialists and provides local and global Search
Engine Marketing services in 41 countries. It specialises in managing marketing
campaigns on search engines by ensuring companies rank in the best possible
positions on search results pages.



Web Site = http://www.searchlatitude.com

Contact Details = 55 New Oxford Street
London
WC1A 1BS
Tel: 0207 952 8000